Crafting engaging marketing copy is hard. The creative juices do not always flow and it’s even harder when you have to come up with unique content frequently. In fact, 44% of email teams in 2020 spent between one and two weeks producing an email from beginning to end, while 52% spent two weeks or more (according to an industry-leading report by Litmus).
In a fast-paced world where speed of execution trumps everything else, growing businesses cannot afford to spend this much amount of time and resources behind creating compelling copy.
What do we do then? Enter AI and Machine Learning. According to a recent global research, investment in AI in marketing is growing exponentially year over year.
Meet tinyEinstein™ — Powerful Marketing AI based on GPT-3 and OpenAI
Our mission has always been to provide the world with highly intuitive and powerful marketing tools that saves time and allows for the creation of stunning marketing assets. We are thrilled to announce the launch of tinyEinstein. tinyEinstein will be a collection of a number of nifty AI-powered tools that make the life of a marketer easier while helping creating highly engaging content, copy and assets.
What is tinyEinstein?
tinyEinstein is tinyEmail’s core AI technology that is based on GPT-3, or the third generation Generative Pre-trained Transformer; a neural network machine learning model trained using internet data to generate highly engaging content. Developed by OpenAI, it requires a small amount of input information to generate large volumes of relevant and sophisticated machine-generated text.
Subject Line AI Assistant
Our first implementation of tinyEinstein is in our new Subject Line AI Assistant tool. This powerful new feature is available to all tinyEmail users no matter what plan you are on. What does it do? Just put in a few details such as the product name you are selling, what your tone of voice should be, and a line describing your content. tinyEinstein will take this information and create a series of subject lines automatically for you. These subject lines are created based on a vast amount of internet data ensuring the outputs are engaging and tailored to drive up your email open rates.
Why subject lines?
The industry average for email open rates is around 20%. That means only two out of 10 emails you send ever gets opened. And subject lines are the biggest drivers of email opens. When you have a split second to convince your subscribers that your email is worth their time, having an eye-catching and relevant subject line makes all the difference between someone opening and acting on your email or ignoring it.
A 50% lift in open rates has massive positive impact down the revenue line with 2x more number of people reading your emails, clicking on the links in it and making a purchase on your website. That is why we decided that subject lines would be the first area where we applied our tinyEinstein technology.
Ready to save time and increase your email engagements? Sign up for a free trial today.